I don’t know if you were able to print the $10/$10 or more Hallmark coupon that was available last week (no longer available), but if you haven’t used it yet I wanted to let you know about a conversation I had with our local Hallmark store owner.
I went into the store on Saturday and being the “smart” shopper that I pride myself on being, I chose four items that totaled just around $10 worth of merchandise. I wanted to take advantage of the coupon so that I would get as much merchandise FREE as possible.
As the owner rang up my purchases I asked if I had made it to the $10 mark and he responded,”Oh, that’s the game that everyone was playing yesterday (Black Friday). At the end of the day I was heart broken.”
I assumed that Hallmark’s Corporate Office would reimburse the stores for the coupon, but when I asked him about it he informed me that Hallmark makes them take the coupons and says to use them to “upsell” the customer.
Most stores run a loss throughout the year and count on Black Friday and Christmas sales to put them into the “black” or positive side of accounting (thus the name “Black” Friday). This particular store lost thousands of dollars honoring the $10 coupons when customers used them and didn’t buy anything else.
It could be said that Hallmark should come up with a better policy that benefits the customers and the stores, but in the meantime, it is something to think about. I know that there are many stores in our mall that have gone out of business and I would hate for that to happen to this store.
I am grateful that the owner honored my coupon and I will definitely think about purchasing more than the coupon amount for the next “FREE” coupon deal.
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